Priya Rajani helps American Marketing Association win chapter of the year

2013 Apr 30

When it comes to collegiate marketing, UW-Whitewater is a powerhouse.

For the eighth time since 2001, the American Marketing Association (AMA) took home International Chapter of the Year honors at the annual conference in New Orleans.

The event, held March 21-23, brought together members from more than 350 chapters in North America.

Priya Rajani, a senior integrated science and business major from Madison, Wis., contributed to the team's success.

UW-Whitewater also earned a coveted spot in the finals of the annual Case Competition.

Sponsored by Donate Life America, this year's competition involved creating an integrated marketing plan for the non-profit organization.

Teams submitted proposals last semester, and the finalists presented their ideas to Donate Life executives during the national conference.

UW-Whitewater finished a close second to British Columbia Institute of Technology, and ahead of University of Pennsylvania, University of Arizona and University of Nevada, Las Vegas.