David Leslie
  • marketing
  • Class of 2016
  • Hartland, Wis.

David Leslie wins International Chapter of the Year Award as a part of the UW-Whitewater American Marketing Association Chapter

2016 May 13

David Leslie a senior marketing major from Hartland, Wis., won the International Chapter of the Year Award as a part of the UW-Whitewater American Marketing Association (AMA) chapter.

AMA won the award for the fifth consecutive year at the International Collegiate Conference in New Orleans, Louisiana.

"Each year there is a whole new set of leaders and members who are working hard to maintain our position as the top chapter," said Jimmy Peltier, AMA adviser since 1986. "There are 350 chapters competing to become the International Chapter of the Year, so to dominate for so long is quite a testament to our students, college and university. It is very rewarding to see so many advisers and student members from other chapters come up to me to acknowledge our efforts over such a long period of time."

In addition to winning International Chapter of the Year, the chapter finished third in the country in the Case Team competition, the 10th time in 11 years that the AMA team made the finals.

Beginning in September, the chapter members spent countless hours gathering research to put together their presentation for the Hershey Icebreaker Cool Blast case. Once the chapter was notified in January that its case solution had made it to the finals, months were spent perfecting their client pitch to Hershey executives at the conference.